Blog
A migrated archive and growing collection of writing on digital marketing, automation, analytics, SEO, email, and social media.
Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways: Directing your social media...
Why and How to Verify Your Email Marketing Lists Posted By : Sweety Rai Thursday, Aug 11, 2016 Email marketing is a blood sport. In the last 20 years, the only thing that’s...
Twitter lets brands reward re tweeters with bonus content Posted By : Sweety Rai Monday, August 8th, 2016 Twitter has launched ‘conversational ads’, a new format that helps brands...
Gated vs. Ungated Content Aug 4th, 2016 Posted By : Sweety Rai Imagine you are finishing up your latest content marketing project. Let’s say you have a terrific new ebook, video,...
China’s largest search engine, Baidu, struggles on earnings Posted By : Sweety Rai Monday,Aug 1st, 2016 Baidu's stock drops on their latest earnings release, showing signs of...
6 essential types of SEO Tools for 2016 Posted By : Sweety Rai Wednesday, July 13th, 2016 To compete with SEO, it's essential to have the best tools at your fingertips enabling...
LinkedIn launches programmatic buying for LinkedIn Display Ads Posted By :Sweety Rai Friday, July 1st 2016 In its first product launch since its $26bn acquisition by Microsoft,...
Do we need to talk about data, personalisation and ad blocking? Posted By: Sweety Rai Friday, 1st july 2016 Using data to create more personalised experiences in the world of...
Why user experience is important in digital marketing Posted By: Sweety Rai Thursday, June 30, 2016 When it comes to developing and executing modern digital marketing strategies,...
Our look at the latest trends in digital media and technology and how they will impact marketing this year Posted By: Sweety Rai Friday, June 24, 2016 At the start of each year,...
5 strong Social Media Tools You Should Know About Posted By: Sweety Rai Thursday, June 23, 2016 Social media marketing is still a new business tool, relatively speaking. There’s...
The Big scene of Digital Marketing: Techniques that can make geek in Digital Marketing Posted By: Sweety Rai Tuesday, June 21st, 2016 For the last 11 years of my life, Neil patel...
Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash Posted By : Sweety Rai Monday, June 20th, 2016 Marketo, the marketing software giant that went...
Tailor Your Digital Marketing to the Customer Experience Posted By: Sweety Rai June 16th, 2016 As much as two decades ago, the way consumers opted for buying brands depended on...
Your targets' online behavior can show you exactly how to market to them. Posted By: Sweety Rai Feb 11th, 2016 With the rise of ad blockers threatening organisations globally, the...
Here's how to get free Wi-Fi anywhere Posted By :Sweety Rai Decemeber 1st,2015 Ask a friendly stranger The number of times I've had a friendly stranger simply give me a Wi-Fi...
How to Pitch Your Brilliant Idea Without Making the People You Need Feel Stupid Posted By: Sweety Rai Oct 12th, 2014 The most innovative employees and entrepreneurs often need to...
The Incredible Real Estate Portfolio of Billionaire Entrepreneur Larry Ellison Posted By: Sweety Rai Oct 12th, Sunday Oracle billionaire Larry Ellison is no stranger to the real...
10 ways to improve your life Posted By : Sweety Rai Oct 10, 2014 “Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because...
5 Steps To Turn Your Organization Into A Digital Analytics Pacesetter Posted by: Sweety Rai August 19th, 2014 Are you making the most of the data you're collecting, or are you...
Steve Jobs' 13 Most Inspiring Quotes August 19th, 2014 With a life as storied as he had, it's no wonder that Steve Jobs is remembered not only for running an incredibly successful...
Create the Future You Imagine Posted By: Sweety RaiJuly 31st, 2014 Sharing the inspiration with everyone here; Create the futureyou imagine. Stay in the line, don't give up! Have...
23 Daily Habits That Will Make You Smarter Posted by: Sweety Rai Thursday, July 21st, 2014 Getting smarter isn't something that happens overnight. Instead, you have to build your...
The Importance of Online Sales being made through Mobile Phones and Tablet Devices Posted by: Sweety Rai Monday, June 16th, 2014 The affiliate channel has seen a huge rise in the...
What Is Google Hummingbird? Posted By: Sweety Rai Monday, June 16th, 2014 “Hummingbird” is the name of the new search algorithm that Google is using as of September 2013, the name...
Content marketing shouldn't be about you... Posted By: Sweety Rai Thursday June 12, 2014 Content marketing shouldn't be about you Content marketing is a necessary part of an...
Google takes on eBay: Will other big brands follow suit? Posted By: Sweety Rai Thursday, June 12th 2014 In mid-May a lot of site owners noticed some big changes in the SERPs and...
How to cultivate your personal brand on LinkedIn Posted By : Sweety Rai Thursday, June 12, 201 Today’s guest post is from Sandy Jones-Kaminski and it’s a topic with which I know...
10 Tips to a Powerful Email Marketing Strategy Posted By: Sweety Rai Monday, June 2,2014 Were he alive today, Mark Twain would probably have a soft spot for email because, much...
40% of Twitter Users Will Be in Asia-Pacific by 2018 Monday, June 2, 2014 Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the...
5 Free Online Marketing Tips to Capture the Attention of Your Target Market Posted By: Sweety Rai Monday, June 2, 2014 There are free online marketing methods you can use to get...
How E-mail Marketing Works? Posted by: Sweety Rai Friday, May 30th, 2014 Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile...
Passion or Work Ethic? Which Comes First? Posted By : Sweety Rai Wednesday,May 28, 2014 Passion doesn’t fuel work ethic; work ethic fuels passion. Most people want to go about it...
The Evolution of the SEO Professional Posted By: Sweety Rai May 7, 2014 Build some links. Update your metadata. Optimize your site speed. Build some cool content. Have you heard...
Evolution of SEO Stage 1: The Future Spammer Ah! That moment when our ancestors first noticed how changing keyword density and building anchor text links could impact rankings on...
Arranged Marriage Posted by: Sweety Rai May 7, 2014 Well, God created the institution of marriage. Why don't we ask Him to choose the life partner for us instead of going after...
How to Hire (and Keep) Digital Marketing Talent in 2014 Wednesday,4th Dec Written By: Sweety Rai It's a seller's market. That is if you're selling digital marketing services in...
Latest Highlights in Digital Channel Marketing Wednesday,4th December Written By: Sweety Rai Diamond brand Hearts On Fire held its annual Hearts On Fire University (HOFU) this...
The Role of News on Facebook Posted By: Sweety RaiOctober 25,2013 Overview On Facebook, the largest social media platform, news is a common but incidental experience, according to...
Micromax Turbo to retail at Rs19,990 starting October 26 Posted By: Sweety Rai October25,2013 Indian mobile handset maker Micromax has launched its Canvas Turbo A250 handset in...
'World's most efficient car' Volkswagen XL1 debuts in Beijing Posted By: Sweety Rai Oct 25,2013 Beijing, Oct. 25 (ANI):Volkswagen XL1 hybrid car, the world's first 1-liter...
Huawei launches 'world's slimmest phone' Ascend P6 in India Posted By:Sweety Rai october25,2013 NEW DELHI: Huawei has officially launched itsAscend P6 smartphone in India at an...
Marketing Automation Best Practices: Advanced Level Monday, June 2, 2014 The last in a three-part series, this post details marketing automation best practices for those with an...
How to Create YouTube Video Ad Campaigns for Direct Marketing Posted By: Sweety Rai 5th Sep, 2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
Internet giant Google turns 15 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new...
Microsoft CEO‘s email to staff on Nokia acquisition (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new...
Samsung Unveils Galaxy Gear Smartwatch Sweety Rai 4th Sep, 2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
A ‘floating‘ stand for your laptop (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new...
Apple launches iPhone trade-in programme Posted By :Sweety Rai 1st sep 2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
Dell launches new cloud and virtualization solutions Posted By:Sweety Rai 1st Sep 2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
Facebook launches Shared Albums feature Posted By: Sweety Rai 1st sep 2013 Facebook on Monday began letting members collaborate on shared online photo albums at the leading social...
Facebook may changes privacy policy again Posted BY:Sweety Rai 1st Sep 2013 Facebook has proposed "updates" to its privacy policies that explain how the social networking giant...
Facial recognition: Faceboook may use profile photos Posted By:Sweety Rai 1st sep,2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
India among nations generating lowest e-waste Posted By :Sweety Rai 1st sep 2013 India is among the countries generating lowest quantity of e-waste frompersonal computers, the...
Space laser to take increased broadband beyond Earth Posted By:Sweety Rai 1st sep,2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
Twitter appoints PIO Vijaya Gadde as general counsel Posted By:Sweety Rai 1st September2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
US-made Moto X‘s labour cost less than Galaxy S4 Posted By:Sweety Rai 1st sep,2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
Using internet may become costlier upto 30% Posted By:Sweety Rai 1st sep,2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
World‘s first Twitter Hotel opens Posted by : Sweety Rai 1st Sep 2013 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
Xerox CEO: Largest part of our services business is BPO (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
Follow the RACE planning system to marketing success in 2013 and beyond Our advice is structured using the RACE planning system to help you focus on the marketing activities you...
How to create a digital marketing strategy Our poll showed that many companies don’t yet have a digital marketing strategy: But we believe that there are many reasons you need a...
The difference between brand-bidding and other PPC ads (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){...
Tracking Your B2B Social Media Campaign In the words of Alice Cooper, “school’s out for summer,”which means one thing: fun in the sun. Sounds great, right? Well, if most people...
Intelligent Database Definition - What does Intelligent Database mean? An intelligent database is a full-text database with artificial intelligence (AI) components that interact...
Social media “engagement” is not a strategy Sunday, 25th August By:Sweety Rai http://www.wrapmail.com/media/WRAPmail.mp3 Back in the early days of the social web, the leading...
Five Reasons why Recruiters Are Ignoring Your LinkedIn Profile? August 25,2013 Sunday,9:21pm By Sweety Rai...
4 Google Changes That Could Impact Your Holiday ROI August 24,2013 By Sweety Rai If you ask retail marketers what has changed the landscape most as it relates to the upcoming...
Has LinkedIn Replaced Cold Calling? August 24,2013 By Sweety Rai It's 9 am. You've just finished your second cup of coffee, responded to pressing emails, and browsed through...
BIG NEWS FOR ALL THE SOCIAL MEDIA FREAK LinkedIn to Lower Age Minimum from 18 to 14 August,2013 By Sweety Rai Back when Facebook was exclusively a network for users with college...
Techniques to Measure and Improve Your Facebook Results August24,2013 By Sweety Rai There is no question that social media marketing has been hailed as an inexpensive method to...
The chemistry of Search engine optimization(seo)-periodic table of seo Saturday,24th Aug2013 By Sweety Rai There are many factors to ranking in search. Thankfully, Search Engine...
Google Glass is HIGH FASHION in September Vogue magazine Saturday, 17th August, 2013 By Sweety Rai You've decided to write a business plan, and you're ready to get started....
Engineer by Education, regional brand associate by Profession and Investor Optimization Coordinator by Passion.... So many things with one hand....:) Favorite Quotations Just love...
App helps Twitter protects user accounts Twitter users can use a new app for iOS and Android devices to better protect their social network account from hackers and other...
Domain name essentials A domain name is an important identity for your business or brand. Forgetting to renew it on time can not only be embarrassing but also expensive. Ask...
# What's the ROI of Social Media - and How Do I Measure It? ROI is perhaps the most important word in marketing. It's the reason we try new strategies, it's the reason we...
YouTube says it has one billion monthly active users Bengaluru: Google Inc's YouTube said on Wednesday the number of unique users visiting the video-sharing website every month...
Two years ago, selling products directly on social platforms seemed to be the wave of the future. Brands like 1-800-Flowers and Levi's were lavished with positive press for their...
Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out "owned" media to make the most of their CRM data, the...
Mobile applications have become the need of the day. They are used by business people all over the world. It is the endless benefit of these applications that has made them an...
A Digital Marketing Executive is a type of Marketing Manager who has a special focus on digital marketing. Responsibilities | Qualifications | Skills | Experience | Working...