Sweety Rai

Sweety Rai is a senior B2B marketing leader with 13+ years of experience across SaaS, cloud, enterprise technology, digital customer experience, MarTech, and demand generation.

Her work spans regional and integrated marketing programs, ABM, marketing automation, customer journeys, analytics, lead management, and campaign operations. She has worked across platforms and ecosystems including Adobe, Marketo, Salesforce, Eloqua, 6sense, Demandbase, HubSpot, and Google Analytics.

This blog collects her thinking on digital marketing, marketing automation, SEO, content, email, social media, analytics, and practical ways teams can improve customer engagement and campaign impact.