Digital Marketing and Marketing Automation
Sweety Rai writes about MarTech, demand generation, SEO, social media, email marketing, analytics, and customer journeys through the lens of hands-on enterprise marketing experience.
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Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways: Directing your social media...
Why and How to Verify Your Email Marketing Lists Posted By : Sweety Rai Thursday, Aug 11, 2016 Email marketing is a blood sport. In the last 20 years, the only thing that’s...
Gated vs. Ungated Content Aug 4th, 2016 Posted By : Sweety Rai Imagine you are finishing up your latest content marketing project. Let’s say you have a terrific new ebook, video,...
The Big scene of Digital Marketing: Techniques that can make geek in Digital Marketing Posted By: Sweety Rai Tuesday, June 21st, 2016 For the last 11 years of my life, Neil patel...
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Twitter lets brands reward re tweeters with bonus content Posted By : Sweety Rai Monday, August 8th, 2016 Twitter has launched ‘conversational ads’, a new format that helps brands...
China’s largest search engine, Baidu, struggles on earnings Posted By : Sweety Rai Monday,Aug 1st, 2016 Baidu's stock drops on their latest earnings release, showing signs of...
6 essential types of SEO Tools for 2016 Posted By : Sweety Rai Wednesday, July 13th, 2016 To compete with SEO, it's essential to have the best tools at your fingertips enabling...
LinkedIn launches programmatic buying for LinkedIn Display Ads Posted By :Sweety Rai Friday, July 1st 2016 In its first product launch since its $26bn acquisition by Microsoft,...
Do we need to talk about data, personalisation and ad blocking? Posted By: Sweety Rai Friday, 1st july 2016 Using data to create more personalised experiences in the world of...