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The Evolution of the SEO Professional
Posted By: Sweety Rai
May 7, 2014
Build some links. Update your metadata. Optimize your site speed. Build some cool content. Have you heard about interactive info graphics? They are the new thing!”
That’s just not the way digital marketing works anymore. In fact, I’m currently in the process of trying to get my peers to quit using the term “SEO,” not only when they refer to my job title, but when they refer to the practice of website optimization in general.
I will always be grateful for the opportunity I was given by a now re-branded company called Slingshot SEO. They helped kick-start my knowledge of search with link building and my curiosity guided me from there. It wasn't too long before I found myself in charge of accounts at a small agency in Portland, saying things similar to the comments above to my clients on a monthly and weekly basis. Since my stint in that position, I have been fortunate enough to link up with The New Group, a bigger agency dedicated to bringing brand experiences to life with data and technology. During my time here, I have decided that I no longer want to be an SEO. Why would I? SEO is limited; digital strategy is comprehensive and lucrative. I truly believe that narrowing your job title and expertise to simply search (even when it includes paid as well) is going to leave you in the dust as time progresses.
I mean, part of this perspective is based on fear. I know if I just hang out and keep up on the latest SEO trends, I am going to be passed up by people who have SEO expertise as only a fraction of their overall skill set.
So let’s take a look at the digital strategist’s evolution into a multitalented professional.