Marketing Trends for 2016 – Will we be in a post-digital era?
Our look at the latest trends in digital media and technology and how they will impact marketing this year Posted By: Sweety Rai Friday, June 24, 2016 At the start of each year,...
Topic
Marketing Automation
Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for $1.79 Billion
Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash Posted By : Sweety Rai Monday, June 20th, 2016 Marketo, the marketing software giant that went...
Has LinkedIn Replaced Cold Calling?
Has LinkedIn Replaced Cold Calling? August 24,2013 By Sweety Rai It's 9 am. You've just finished your second cup of coffee, responded to pressing emails, and browsed through...
Use CRM Data To Build Relevance -- And Avoid Message Overload
Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out "owned" media to make the most of their CRM data, the...